Brief Online Shop | Zenapro.com

Online store development brief

Name of the organization

Areas of activity

Regions of work:

In which regions do you provide your services / products?

The specifics of your business:

What makes it different from the majority (peculiarities of interaction with suppliers and buyers, legal restrictions, special characteristics of goods, etc.)?

The goals of creating the site. What exactly is an online store for?

What results do you want to achieve with your new site?

Description of the target audience:

Who is the assortment of the future online store focused on? For b2c: what are the socio-demographic characteristics (gender, age, income, education, lifestyle) of your target audience? For b2b: what is the specialization, size, geography of client companies?

User needs:

What problems does the customer solve or what problems does the purchase of your goods cover?

Custom scripts:

What do you think the traffic sources will be in the early days and after? Where will the buyers come from, which sections of the site they will go to, by what principle they will select products, whether they will use search or filters, etc.

Direct competitors

It is necessary to list direct competitors. If possible, describe their strengths and weaknesses, what you like about their online stores and what you don't.

Distinctive advantages / positioning

Unique properties of goods, advantages of your offer in comparison with competitors, your USP.

Do you have a logo / corporate identity / brand book of the company?

Indicate the elements available - fonts, colors, symbols, etc.,

Is there an old online store?

If so, what does not suit him, why was the decision to order a new one made?

What problems of the existing site need to be solved?

Which online stores of well-known companies do you like and which ones do not? And why?

WISHES FOR A FUTURE ONLINE STORE

Catalog: *

Real goods and services
Virtual goods and services

Approximate number of top-level product categories: *

Main sections of the product catalog

Approximate number of levels of nesting of product categories *

Depth of product catalog sections (no more than three levels of nesting is recommended)

Approximate number of product names (SKU): *

What currency will be the base? *

Specify additional currencies, if necessary

How will the exchange rates be set *

Manually by the manager of the online store
Automatic sync

Approximate number of categories of buyers, with different selling prices: *

Do you need to consider different categories of buyers?

Methods of assigning discounts for different categories of buyers: *

Manual assignment of fixed discounted prices for individual items
Assigning percentage discounts for all products or specific product groups

Are cumulative discounts required? *

Is it required to account for discounts on discount cards *

Is it required to take into account discounts on flyers and coupons *

Other types of discounts: *

Is the registration of buyers required on the site? *

Or is the cart enough for any unregistered visitor / customer?

Is registration required to make a purchase? *

Is it required to confirm the e-mail of the registered buyer? *

How is the registration of buyers on the site carried out? *

Self-registration of buyers, can make purchases immediately;
Self-registration of buyers, cannot make purchases without confirmation of registration by the manager;
Registration of buyers is carried out by the manager of the online store on his own initiative;
Other (write in)

Can a non-logged in customer collect items in the shopping cart? *

Do you need to save purchase history for registered or unregistered users? *

The list of optional personal data of buyers offered for filling during registration:

Payment methods for goods / services: *

Payment via online banking
Cashless payment (prepayment by debit or credit cards)
Cashless payments through payment acceptance systems PayPal, Stripe, Klarna, etc.
Cashless payments (account statements for legal entities)
Cashless payments (to the courier via a mobile terminal upon receipt)
Cash payment - payment to the courier upon receipt of the goods;
Cash payment - payment at the store upon receipt of the goods;
Payment by post or wire transfer
Other (write in)

Method of shipment of goods to buyers: *

Pickup
Delivery "to the door"
Shipment by transport or mail
Dynamic delivery rules (bulky goods to the entrance, small goods to the door)
Other (write in)

How orders will be accepted in the online store: *

Orders are processed on the website, a notification is sent to the manager's E-mail
Orders are processed off-line, orders are sent to the manager's E-mail
Orders are generated automatically and sent for shipment after confirmation by the manager
Orders are automatically generated and sent for shipment without manager confirmation, if there is registration
Other (write in)

Do Registered Buyers Need Email List Support? *

Is mass mailing carried out to all users at the same time or in groups?

Is integration with third-party programs required: *

Do you want to integrate the system with your existing software or are you planning to integrate it in the future? If so, which ones?

How exactly will the real balances of goods on the site be taken into account? *

Will be automatically collected through the system you specified or proposed by us
Will be entered manually on the site, upon purchase - automatically debited
Will not be entered - the buyer will have to check with the manager before paying
Will not be entered - the buyer is notified of the timing of the sale of goods under the order
Other (write in)

Color preferences *

Only colors and shades of corporate identity (if any)
Corporate identity colors and any colors that can be combined with them
Only soft colors
Use monochrome themes
At the discretion of the designer
Other (write in)

Do you need a mobile version of the site?

Will you need the development of a mobile version of the site or adaptation for mobile devices (responsive design and layout)?

Where do you plan to host the site (hosting)? *

On the site of the performer - SuperHosting.pro
On our own site
At a certain hoster (write the name)

Do you have an employee who will further maintain the relevance and content of the online store? *

Is the content of the site required or will you do it yourself?

Will the number / location of site sections change after the project is completed? *

Any additional information useful on the project:

Phone